Celine Releases New Fragrance, ZouZou

Debuting its first new fragrance in two years, Celine comes back strong with the feminine, '60s-inspired ZouZou.

Meet ZouZou, the 12th addition to the Celine Haute Parfumerie collection. An olfactory expression of the lively women of the 60s, ZouZou’s amber, musk and caramel overtones recall a fragrant portrait of youth.

A common thread throughout Hedi Slimane’s designs and photography, youth continues to play a central role within both the naming of the fragrance and its imagery.

“I wished to create a perfume about utopic adolescence, capturing an ideal of eternal youth,” explained Slimane in a press release. “The recklessness of the young French writer Françoise Sagan, the ingenu boyishness of Jean Seberg filmed by Jean-Luc Godard, the magnificent heroines of the Velvet Underground, together with the young women I was able to photograph for more than 20 years.”

Ahead of the June release, Celine published a campaign film starring Esther Rose McGregor, daughter of Ewan McGregor. Set to a backdrop of ‘Louie Louie’ by The Kingsmen, McGregor embodies the true ZouZou essence, down to the cropped pixie cut.

“I called my new perfume for Celine ‘ZouZou,’ an affectionate and childlike nickname that appeared in the last century to describe a young woman with short hair,” explained Slimane.

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