Everything To Know About Louis Vuitton’s FW24 Men’s Show

Pharrell Williams brought the all-American rodeo to Paris.


A red box arrived at Mastermind HQ containing a silver harmonica. A clue? It blew the same tune as the cowboy-themed posts men’s creative director Pharrell Williams had been sharing on his Finsta in the lead-up to the show.


Guests arrived at a venue set up in the Jardin d’Acclimatation, next to the Fondation Louis Vuitton, passing by a bombastic sign reading PARIS LVIRGINIA: we were going west. Outside it was -1; inside, anticipation was rising. Guests including ASAP Rocky, Omar Sy and Dev Hynes took their seats along a crowd filled with winter coats. (I also spied Bradley Cooper departing in a black cab at precisely 10.42pm). The show started but 20 minutes after it promised to, with one late magazine editor throwing punches at security to get through.


An embellished white shirt beneath an embellished, floor-length white coat, with fringing that tickled the model’s ankles as he walked. Flared blue jeans. Cowhide cowboy boots. It set the agenda for a show filled with Native American references and western motifs, including, in no particular order: double denim; a cactus embroidered on a coat; cowboy hats and gold-tipped cowboy boots; a suede shirt paired with leather trousers; an attempt at chaps; leather fringed jackets; western belt buckles; a bag shaped like a tiny horse’s saddle.


The show started and ended with the thunderous drumming and cries of Native Voices of Resistance, a group of Native American musicians. Then, suddenly, the year was 2008, and guests were once again listening to Mumford & Sons – a newly recorded song “Good People,” featuring Pharrell. Also on the playlist: an unreleased Miley Cyrus track called “Doctor.”


Models entered and exited through two mirrored house facades, protruding from a great digital canyon that gradually turned from low morning light to sunshine to snow – which coincided with the finale, when a shower of snow fell from the ceiling.


Glittering hints of turquoise on buttons, bolo ties, earrings, and gems studded into clothing.



The after party featured performances by Native Voices of Resistance and Mumford & Sons, with a cameo by Pharrell. Guests ate logo-adorned barbecue burgers and grilled cheeses, while glugging Moet. Buckle up, buckaroos.

Dimitri Rassam, l’héritier du cinéma français

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Cinematic style: Winona Ryder

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Author Ottessa Moshfeg.

The Unsettling Work of Ottessa Moshfegh

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