Everything To Know About Loewe’s FW24 Men’s Show
A star-studded audience gathered for Jonathan Anderson's latest show, which is by now a veritable pop cultural event
In the church of Loewe, the pews are filled with devout believers, and the stained-glass windows feature Richard Hawkins videos of beautiful men: Jamie Dornan, Stéphane Bak, Josh O’Connor…
Such was the scene at Loewe’s FW24 Men’s show, held at La Garde Républicaine. The brand has hit a critical cultural mass in the last year, and this show felt like a culmination of that surge. It was a pop culture explosion that covered everything in sight. Creative director Jonathan Anderson’s entourage of ambassadors adorned the walls, while in the front row sat Taylor Russell, Zayn Malik, Andrew Garfield, Kit O’Connor, and on, and on – a star-studded audience for a veritable cultural event.
As for the clothing, the silhouettes captured the man of today in all his multitudes. The styling was colorful and idiosyncratic to each model, while Anderson played with the notion of dressed/undressed: a big hoodie revamped in leather worn with bare legs; long coats paired with trousers but no shirt. Just jeans, or draw-string trousers, or leather trousers. So, lots of skin, but then also lots of beautiful wool pieces. Some of the model’s appeared as if they were mountain boys who’d just moved from the Alps to the city.
The pop culture explosion echoed in guests’ ears, too: techno music kicked off the show, before it veered into myriad directions including Nirvana’s “The Man who Sold the World,” the western orchestrations of Ennio Morricone, Spoek Mathambo’s pulsating “Control,” and audio from an interview with… Justin Bieber? Amen to that.